Comic strip characters of both sexes highly prize altruistic group-oriented goals while self-oriented goals are frequent though disapproved¶
Claim · All claims
Evidence · 1 study · qualitativer2·q2
Currency · newest study 1953 · not yet checked against its sources · not reviewed by a person · overdue for a recheck since 1958: baselines and conditions change
Subclaims¶
Reading the evidence codes
q is the design tier, i the impact, n the sample, and the kind with its r
the rigour judged within that kind: what each code means.
This claim: no standardized effect is recorded in observations/ for it yet, so no benchmark reading is possible.
q2 i? Both sexes highly prize altruistic, group-oriented goals, yet self-oriented goals appear frequently despite being disapproved, indicating ambivalence. → Audio-Visual Communication Review 1953
Evidence¶
Audio-Visual Communication Review 1953¶
Audio-Visual Communication Review. (1953). Audio-Visual Communication Review, p. 316 (digest of Spiegelman, Terwilliger & Fearing, The Journal of Social Psychology, 37:189-203, May 1953; and Wolf & Fiske, The Children Talk about Comics, in Communications Research 1948-1949, Harper and Brothers, 1948). https://doi.org/10.1007/bf02713301
q2 · i? · qualitative · r2
Content-analysis finding on goals sought and approved/disapproved, from judges coding the two most important goals and means for each character in the 52-strip sample; no effect size is printed.
"Both sexes highly prize altruistic, group oriented goals; but an ambivalent attitude is indicated in that self-oriented goals, although disapproved, are frequent."
Discussion¶
Related Claims¶
- Male comic characters' goals and means differ by socio-economic class: upper class humanitarian, middle class self- and power-goals with aggressive means, lower class fate and charm — related
- Content analysis of 52 nationally syndicated Sunday comic strips finds over twice as many male as female characters — related
- Female comic characters skew toward upper socio-economic classes while males skew toward lower classes — related
- Female comic characters' goals and means vary by class: upper class being loved and lovable, middle class career recognition by hard work, lower class serving others and accepting fate — related
- Comic strips reflect ambiguous attitudes toward the status of women — related
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