GAI is rated highly effective for supporting cognitive presence by 85.71% of surveyed marketing educators¶
Claim · All claims
Evidence · 1 study · associationalr1·q2
Currency · newest study 2025 · checked against its sources 2026-10-20 (automated, 1 of 1 entry) · not reviewed by a person
Subclaims¶
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q2 i? Surveyed faculty rated GAI most highly for enhancing cognitive engagement and critical thinking (85.71% rating 4 or 5), compared with teaching presence (42.86%) and social presence (35.71%). → Narang 2025
Evidence¶
Narang 2025¶
Narang, Unnati, Vishal Sachdev, and Ruichun Liu. (2025). When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education. Journal of Public Policy & Marketing. https://doi.org/10.1177/07439156251328237
q2 · i? · associational · r1
Survey of marketing faculty at a large midwestern U.S. public university rated GAI's effectiveness on the three CoI presence dimensions. "85.71% of respondents rating it highly effective" for cognitive presence, versus 42.86% for teaching presence and 35.71% for social presence (Table 5).
"GAI demonstrated significant effectiveness in enhancing cognitive engagement and supporting learners' critical thinking, with 85.71% of respondents rating it highly effective for its role in promoting cognitive presence and deepening content interactions."
Discussion¶
Related Claims¶
- Most surveyed marketing educators use GAI as a tool, followed by teammate and tutor, and 64% incorporate AI in their courses — related
- Over-reliance on GAI risks weakening teaching and social presence and depriving students of foundational skill development — related
- In an online case-based course, students perceive cognitive presence as highest and least variable, and teaching presence as the most variable, among the CoI presences and metacognition dimensions — related
- Marketing educators perceive GAI as most useful as a teammate in higher-level courses but as a tutor or tool in lower-level courses — related
- Students' main AI challenges are content reliability and depth, and most expect AI to serve as tutor, creative partner, and critical thinking partner rather than mere content generator — related
- Teachers perceive that AI tools lower cognitive barriers and deepen students' conceptual understanding of abstract science content — related
- Faculty members and students anticipate AI will transform education and professions, sharing concerns that excessive dependence could weaken cognitive skills — related
Page metadata
| Field | Value |
|---|---|
type |
claim |
id |
gai-rated-highly-effective-cognitive-presence |
title |
GAI is rated highly effective for supporting cognitive presence by 85.71% of surveyed marketing educators |
description |
GAI is rated highly effective for supporting cognitive presence by 85.71% of surveyed marketing educators |
status |
review |
evidence_strength |
weak |
newest_evidence |
2025 |
source_checked |
2026-10-20 |
generated |
by process:wiki-ingest on 2026-10-10 |
trust |
unverified — no one has confirmed this page's content |
sources |
1 — narang-2025 |
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