A telephone survey of 384 Houston set owners found 75 percent watched one KUHT-TV program in two weeks, with varied program-type preferences¶

Claim · All claims
Evidence · 1 study · associational r1 · q2
Currency · newest study 1955 · not yet checked against its sources · not reviewed by a person

Subclaims¶

q2 i? An audience telephone questionnaire to 384 people indicated 75 percent of set owners watched one program in two weeks from KUHT-TV, and preferences varied by program type. → Evans 1955

Evidence¶

Evans 1955¶

Evans, Richard I.; Roney, H. Burr; and McAdams, Walter J. (1955). An Evaluation of the Effectiveness of Instruction and Audience Reaction to Programming an Educational Television Station. Journal of Applied Psychology, 39, 277-79. doi:10.1037/h0042123

q2 · i? · associational · r1

Audience telephone questionnaire to 384 people about the University of Houston's educational TV station KUHT-TV. The article reports "75 percent of the set owners watched one program in two weeks," 18 percent watched two a week, and 50 percent had no favorite program; percentages for desired program types are descriptive survey results with no inferential test.

"An audience telephone questionnaire to 384 people indicated that 75 percent of the set owners watched one program in two weeks from KUHT-TV, 18 vercent of these watched two a week, 50 percent of them had no favorite KUHT-TV program"

Discussion¶

Related Claims¶

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