Strength and speed of social schema activation depend on the number and strength of social cues, schema development, and material modality, dynamics, and interactivity¶

Claim · All claims
Evidence · 1 study (2 entries) · theoretical r3 · q1
Currency · newest study 2021 · not yet checked against its sources · not reviewed by a person

Subclaims¶

q1 i? How strong and fast social schemata are activated depends on the strength and number of social cues and on the degree of development of the social schemata. → Sascha Schneider 2021 (2) q1 i? The strength of social cues to activate social schemata is moderated by the modality of the learning material, temporal changeability of information, and degree of interactivity. → Sascha Schneider 2021 (2)

Evidence¶

Sascha Schneider 2021¶

Sascha Schneider, Maik Beege, Steve Nebel, Lenka Schnaubert, Günter Daniel Rey. (2021). The Cognitive-Affective-Social Theory of Learning in digital Environments (CASTLE). Educational Psychology Review. https://doi.org/10.1007/s10648-021-09626-5

q1 · i? · theoretical · r3

Theoretical hypothesis formulated in the review from work on social comparison and schema development (e.g., Garcia and Tor 2009; Fischer et al. 2013). The article states the hypothesis; no effect size is printed.

"Schema Influence Hypothesis: How strong and fast social schemata are activated depends on the strength and number of the social cue as well as the degree of development of the social schemata."

Sascha Schneider 2021 (2)¶

Sascha Schneider, Maik Beege, Steve Nebel, Lenka Schnaubert, Günter Daniel Rey. (2021). The Cognitive-Affective-Social Theory of Learning in digital Environments (CASTLE). Educational Psychology Review. https://doi.org/10.1007/s10648-021-09626-5

q1 · i? · theoretical · r3

Second hypothesis of the same claim, derived from social presence theory: text-based communication is low in social presence while face-to-face and synchronous video-mediated materials are high. The article presents this as a theoretical moderation statement without effect sizes.

"Social Cue Strength Hypothesis: The strength of social cues to activate social schemata is moderated by the modality of the learning material, the temporal changeability of information, as well as the degree of interactivity of a learning material."

Discussion¶

Related Claims¶

• CASTLE's cognitive influence hypothesis states that (para-)social processes influence selection, organization, integration, and retrieval of information — related
• CASTLE's activation hypothesis states that social cues activate social schemata and trigger social processes — a broader claim this one bears on
• Degree of anthropomorphism attributed to the agent was shaped by both interaction modality and, within audio conditions, voice accent — related
• CASTLE's interaction hypothesis states that social processes influence and are influenced by motivational, emotional, and metacognitive processes — related