Unconscious and conscious thought produce similar idea generation in number and average creativity (Experiment 1)¶
Claim · All claims
Evidence · 1 study · causalr2·q3
Currency · newest study 2012 · not yet checked against its sources · not reviewed by a person
Subclaims¶
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q3 i? Conscious and unconscious thinkers did not differ in the number of ideas listed or in the average creativity of their ideas in Experiment 1. → Ritter 2012
Evidence¶
Ritter 2012¶
Ritter, S.M.; van Baaren, R.B.; Dijksterhuis, A.J. (2012). Creativity: The role of unconscious processes in idea generation and idea selection. Thinking Skills and Creativity, 7, 21-27. https://doi.org/10.1016/j.tsc.2011.12.002
q3 · i? · causal · r2
Experiment 1 results: an ANOVA on the number of ideas and an ANOVA on average creativity compared the three thought conditions; the difference between conscious and unconscious thinkers in number of ideas was t(73) = 1.35, ns, and the ANOVA on average creativity showed F < 1.
"conscious and unconscious thinkers did neither differ in the number of ideas listed nor in the average creativity of their ideas"
Discussion¶
Related Claims¶
- Conscious thinkers produce more creative ideas than immediate responders (Experiment 2) — related
- Immediate responders generate fewer ideas than conscious and unconscious thinkers (Experiment 1) — related
- Unconscious thinkers outperform conscious thinkers and immediate responders in selecting their most creative idea (Experiment 1) — related
- Unconscious thinkers better select both their most and least creative idea (Experiment 2 replication) — related
Page metadata
| Field | Value |
|---|---|
type |
claim |
id |
unconscious-conscious-thought-similar-idea-generation-exp1 |
title |
Unconscious and conscious thought produce similar idea generation in number and average creativity (Experiment 1) |
description |
Unconscious and conscious thought produce similar idea generation in number and average creativity (Experiment 1) |
status |
review |
evidence_strength |
moderate |
newest_evidence |
2012 |
generated |
by process:wiki-ingest on 2026-10-17 |
trust |
unverified — no one has confirmed this page's content |
sources |
1 — ritter-2012 |
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