Discharge geography, advertisement and author prestige from test-selection decisions¶

Strategy · All strategies
Evidence · no claims cited

Description¶

The article identifies a triumvirate of inexact criteria shaping test adoption: geographical preference, commercial publicity, and the prestige of the test's author. It recommends these be discharged from the educational judiciary, since the mails allow transmission of tests across areas, advertisement should bear no weight, and original data and construction technique are mostly available for direct inspection.

Design Implications¶

Context¶

Requirements¶

• Familiarity with all available test material so value can be judged independent of commercial publicity

Constraints¶

Target Learners¶

• school administrators and directors of research selecting tests

Target Learning Goals¶

• selection of valid measurement instruments for school abilities

Related Strategies¶

• Propaganda Technique Identification

Examples¶

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Key Sources¶

• Franzen, R., & Knight, F. B. (1921). Criteria to Employ in Choice of Tests. The Journal of Educational Psychology. https://doi.org/10.1037/h0075312