Use norm violation and metaphorical models to surface taken-for-granted communication assumptions¶

Strategy · All strategies
Evidence · no claims cited

Description¶

The essay recommends that communication and rhetoric scholars adopt ethnomethodological techniques to expose the assumptions bonding human communication. "By purposefully violating norms in everyday communication settings, we can begin to see how others expect us to behave." Scholars can also describe situations where norms were broken, create their own metaphorical models of communication phenomena, and ask what we take for granted when communicating and whether those assumptions cause poor communication.

Design Implications¶

Context¶

Requirements¶

• Awareness, following Goffman, that the researcher is part of what is being studied and that the situation influences an episode's meaning

Constraints¶

Target Learners¶

• rhetoric and communication scholars

Target Learning Goals¶

• identifying taken-for-granted assumptions in everyday communication

Affordances¶

• Ethnomethodology Serious Ethnography Framework

Related Strategies¶

• Goffman Dramaturgical Front Back Self Model

Examples¶

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Key Sources¶

• Corder, Lloyd E. (1988). The Utility of Erving Goffman's Theoretical Perspective, Metaphorical Models, and "Serious Ethnography" for the Rhetoric and Communication Scholar. ERIC. https://eric.ed.gov/?id=ED299654