Pair personalized messages with an effort to call attention to them¶

Strategy · All strategies
Evidence · no claims cited

Description¶

The brief's key findings caution that personalized messages "might only work when combined with an effort to call attention to the messages." This recommends that practitioners implementing message-based nudges deliberately ensure students notice the messages, for example when delivering them through existing documents like test score reports.

Design Implications¶

Context¶

Requirements¶

• A delivery mechanism that ensures students actually notice the message

Constraints¶

• The brief states this condition tentatively ("might only work"), based on the AP study

Target Learners¶

• high school students

Target Learning Goals¶

• program participation decisions

Related Strategies¶

• Utilize Text Messaging for Parent Engagement
• Communicate Quickly and Easily Through Mobile Apps
• Mobile Communication for Family Engagement
• Welcome Messages

Examples¶

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Key Sources¶

• Naihobe Gonzalez. (2017). Small Changes Make a Big Difference: How Behavioral Science Improved Participation in Advanced Placement (Issue Brief). Oakland, CA: Mathematica Policy Research. https://www.mathematica.org/publications/small-changes-make-a-big-difference-how-behavioral-science-improved-participation-in-advanced