Sell to consortia and groups of institutions with flexible licensing to ease buying and expand access for small providers¶

Strategy · All strategies
Evidence · no claims cited

Description¶

The guide recommends that entrepreneurs "sell to groups of organizations and encourage institutions to work together" rather than pursuing only individual institutional sales. Consortia such as the Florida Adult and Technical Distance Education Consortium make licensing and experimenting with technology-based solutions easier, more affordable, and less risky; the guide reports an individual organization would pay almost double what FATDEC pays its vendors for many solutions. Entrepreneurs should offer flexible licensing agreements so providers of all sizes can benefit, and offer group discounts to consortia members to leverage their buying power.

Design Implications¶

Context¶

Requirements¶

• Flexible licensing arrangements that allow reuse and transfer of seats among students, concurrent use software, or pay-by-usage, especially during times of low enrollment

Constraints¶

• The adult learner market is constantly in flux, so providers seek arrangements accommodating transient enrollment

Target Learners¶

• adult learners served by small community-based organizations and libraries with limited budgets

Target Learning Goals¶

• access to technology-based basic skills and job skills learning through resource-constrained providers

Related Strategies¶

• Sell to consortia of adult education providers and encourage institutions to buy technology together to lower cost and risk
• Ten concrete action items for entrepreneurs preparing to launch ventures in the adult learning market
• Develop a shared landscape directory of skills-first tools with identified owners, costs, and accessibility limits

Examples¶

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Key Sources¶

• Amber Laxton, Mike Berlin, Patti Constantakis, Ph.D. (2017). Accelerating Change: A Guide to the Adult Learning Ed-Tech Market. Digital Promise. https://digitalpromise.dspacedirect.org/items/d14be2b4-b279-4e5a-8e24-81eec9e16509