Courses with higher-order learning objectives use and emphasize GAI skills more across its roles¶

Claim · All claims
Evidence · 1 study · associational r1 · q2
Currency · newest study 2025 · not yet checked against its sources · not reviewed by a person

Subclaims¶

q2 i? Courses whose syllabus objectives contain words like "create" or "develop" tend to use and emphasize GAI skills more in any of its roles than courses with lower-order objectives. → Narang 2025

Evidence¶

Narang 2025¶

Narang, Unnati, Vishal Sachdev, and Ruichun Liu. (2025). When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education. Journal of Public Policy & Marketing. https://doi.org/10.1177/07439156251328237

q2 · i? · associational · r1

Cross-referencing of course syllabi learning objectives (coded as higher-order using Bloom-style wording such as "create" or "develop") with instructors' reported GAI use in the survey of 14 faculty. The article reports higher-order-objective courses "tend to use and emphasize GAI skills more in any of its roles."

"We found that courses requiring higher-order thinking in their course objectives (e.g., objectives containing words like "create" or "develop") tend to use and emphasize GAI skills more in any of its roles."

Discussion¶

Related Claims¶

• Marketing educators perceive GAI as most useful as a teammate in higher-level courses but as a tutor or tool in lower-level courses — related
• A constructivist, process-oriented syllabus was suggested to be more effective than a knowledge-based approach for cross-cultural learning (Wright, 2000, as reported) — related
• Most surveyed marketing educators use GAI as a tool, followed by teammate and tutor, and 64% incorporate AI in their courses — related