Interview-type radio presentation compared with monologue for attitude change¶

Claim · All claims
Evidence · 1 study · causal r1 · q2
Currency · newest study 1953 · not yet checked against its sources · not reviewed by a person

Subclaims¶

q2 i? The study compared the relative effectiveness of monologue speech versus interview-type presentation in changing attitudes toward the Kuomintang Government of China. → Jarrett 1953

Evidence¶

Jarrett 1953¶

Jarrett, R. F., & Sherriffs, A. C. (1953). Propaganda, Debate, and Impartial Presentation as Determiners of Attitude Change. Journal of Abnormal and Social Psychology, 48, 33–41. doi:10.1037/h0062882 (read through Allen's 1953 research abstract, doi:10.1007/bf02713265)

q2 · i? · causal · r1

Four versions of a dummy radio program were recorded and presented to 8 classes of elementary psychology students with 47 students in each group; the article's abstract states the purpose was "To compare the relative effectiveness" of the two styles.

"To compare the relative effectiveness in changing attitudes toward the Kuomintang Government of China by two typical radio styles used in informational programs: the monologue speech vs. the interview-type presenta- tion."

Discussion¶

Related Claims¶

• Disguised attitude measures can detect propaganda effects — related
• An early-semester presentation on fluency and feeling of learning improved students' attitudes toward active learning — related
• An experiment compared one-sided and two-sided propaganda presentations for preparing high school students to resist subsequent counter-propaganda — related