MOOC certificate purchasing is rare: under 1% of enrolled learners purchase, with completion around 10%¶

Claim · All claims
Evidence · 1 study · associational r2 · q2
Currency · newest study 2021 · not yet checked against its sources · not reviewed by a person

Subclaims¶

q2 i? Across 23 FutureLearn runs totalling 245,255 enrolled learners, completion was almost 10% of registered students and purchasing was less than 1% of enrolled students. → Alshehri 2021

Evidence¶

Alshehri 2021¶

Alshehri, M., Alamri, A., Cristea, A. I., & Stewart, C. D. (2021). Towards Designing Profitable Courses: Predicting Student Purchasing Behaviour in MOOCs. International Journal of Artificial Intelligence in Education, 31, 215–233. https://doi.org/10.1007/s40593-021-00246-2

q2 · i? · associational · r2

Descriptive analysis of the study's dataset: 23 runs over 5 courses with 245,255 enrolled, 21,261 completers and 2,086 purchasers (Table 3). The article states the "low completion rate (almost 10%" and purchasing "less than 1% of the enrolled students"; no effect size applies.

"Table 3 clearly illustrates the low completion rate (almost 10% of the total number of registered students) and, more importantly, the even lower rate of purchasing students (less than 1% of the enrolled students)."

Discussion¶

Related Claims¶

• Machine learning models predict MOOC certificate purchasing with accuracies of 0.82–0.91 using only time spent on each course step — related
• The run number (delivery iteration) is among the most representative features for predicting MOOC purchasing behaviour — related
• A University of Pennsylvania study found only about half of MOOC registrants viewed a lecture and only about four percent finished a course entirely — related