The run number (delivery iteration) is among the most representative features for predicting MOOC purchasing behaviour¶

Claim · All claims
Evidence · 1 study · associational r2 · q2
Currency · newest study 2021 · not yet checked against its sources · not reviewed by a person

Subclaims¶

q2 i? Feature-importance analysis showed the run number was the most representative factor for 'The Mind is Flat', second for 'Shakespeare' and 'Babies in Mind', and fourth and seventh for 'Supply Chains' and 'Big Data'. → Alshehri 2021

Evidence¶

Alshehri 2021¶

Alshehri, M., Alamri, A., Cristea, A. I., & Stewart, C. D. (2021). Towards Designing Profitable Courses: Predicting Student Purchasing Behaviour in MOOCs. International Journal of Artificial Intelligence in Education, 31, 215–233. https://doi.org/10.1007/s40593-021-00246-2

q2 · i? · associational · r2

Feature-representation analysis shown in Fig. 2 of the FutureLearn purchase-prediction study, ranking predictive attributes per course. The article reports the run number's varying rank across the five courses; no effect size is printed.

"As it can be clearly seen, the 'Run' played a significant role in predicting Purchasability for many of the courses: it is the most representative factor in'The Mind is Flat' course, the second one in 'Shakespeare' and 'Babies in Mind ', the fourth and seventh factors in 'Supply Chains ' and 'Big Data ', respectively."

Discussion¶

Related Claims¶

• MOOC certificate purchasing is rare: under 1% of enrolled learners purchase, with completion around 10% — related
• Machine learning models predict MOOC certificate purchasing with accuracies of 0.82–0.91 using only time spent on each course step — related