The sewing telecast audience favored longer programs, the twice-weekly schedule, and more sewing TV, suggesting TV's potential for adult education of homemakers¶

Claim · All claims
Evidence · 1 study · associational r1 · q2
Currency · newest study 1951 · not yet checked against its sources · not reviewed by a person

Subclaims¶

q2 i? Most women favored longer programs than 12 minutes and the twice-a-week schedule, and 98% wanted more TV programs on sewing. → Audio-Visual Communication Review 1951 q2 i? The authors concluded television appears peculiarly adapted to reaching young homemakers and mothers of small children who cannot readily participate in group activities outside the home. → Audio-Visual Communication Review 1951

Evidence¶

Audio-Visual Communication Review 1951¶

Audio-Visual Communication Review, research abstracts on television instruction. (1951). https://eric.ed.gov/?q=Training+by+Television+Study+in+Learning+and+Retention

q2 · i? · associational · r1

Interview data from the USDA sewing study audience. The digest reports "98% wanting more TV programs on sewing" and preference for programs longer than 12 minutes; these are descriptive percentages.

"Most of the women favored longer programs (than 12 minutes) and the continuance of the twice a week schedule, 98% wanting more TV programs on sewing."

Discussion¶

Related Claims¶

• In the sewing telecast series, most homemaker viewers learned new things and practice use increased with the number of programs viewed — related