In the sewing telecast series, most homemaker viewers learned new things and practice use increased with the number of programs viewed¶

Claim · All claims
Evidence · 1 study · associational r1 · q2
Currency · newest study 1951 · not yet checked against its sources · not reviewed by a person

Subclaims¶

q2 i? 90% of the women learned new things from the programs, about half used at least one demonstrated practice, and the proportion using practices increased with the number of programs viewed. → Audio-Visual Communication Review 1951 q2 i? Viewership was high: 91% viewed at least one program and 60% viewed four or more of the eleven programs. → Audio-Visual Communication Review 1951

Evidence¶

Audio-Visual Communication Review 1951¶

Audio-Visual Communication Review, research abstracts on television instruction. (1951). https://eric.ed.gov/?q=Training+by+Television+Study+in+Learning+and+Retention

q2 · i? · associational · r1

Interview study of a sample of Washington, D.C. women who requested a sewing bulletin and owned TV sets during the eleven-program series. The digest reports "90% of the women learned new things" and a dose-response in practice use; no effect size is printed.

"90% of the women learned new things from the programs, about half using at least one of the practices demonsu~ted. The proportion of women using the practices increased with the number of programs viewed."

Discussion¶

Related Claims¶

• Army reservists of all grades made statistically significant gains on information tests after viewing instructional telecasts — related
• The sewing telecast audience favored longer programs, the twice-weekly schedule, and more sewing TV, suggesting TV's potential for adult education of homemakers — related