A conceptual structure and procedure for message design incorporated in a performance support system¶

Element · All elements
Evidence · no claims cited

Description¶

The article describes a message design theory developed by Seels and colleagues that provides "a conceptual structure and procedure which relates message design to types of learning, media, and learning paradigms". This conceptual theory has been incorporated in a performance support system for message design, offered as one way to provide conceptual links between media and instructional theory in an area where design and development are strongly linked.

Design Implications¶

Context¶

Requirements¶

• Requires relating message design decisions to types of learning, media, and learning paradigms

Constraints¶

Target Learners¶

• instructional designers doing message design

Target Learning Goals¶

• selecting message designs matched to types of learning and media

Affordances¶

• New Directions To Close The Media Isd Gap

Claims¶

Related Elements¶

Examples¶

• Pursue new theory directions to close the media-ISD gap: specialized models, new testing methods, combined design-development-evaluation models, and message design theory

Key Sources¶

• Seels, B. (1997). The Relationship of Media and ISD Theory: The Unrealized Promise of Dale's Cone of Experience. https://eric.ed.gov/?id=ED409869