De-centering: reject the focus on Western ideologies and promote the target audience's culture and learning needs¶

Strategy · All strategies
Evidence · 1 claim (1 for) · 1 study (1 theoretical), q1 · 0 of 1 report an effect size · 1 claim rests on one study

Description¶

De-centering is a concrete team practice for limiting cultural bias in design. The book defines it: "De-centering is the process in which members of a team reject the focus on Western ideologies and try to promote a focus on the target audience's culture and learning needs." It is paired with seven starting steps for designers, beginning with developing a deeper understanding of your own culture, wiping out preconceived notions about the target audience, situating the design in context, applying ADDIE, and being creative.

Design Implications¶

Context¶

Requirements¶

• Team members must deliberately reject a Western-ideology focus; designers begin by developing a deeper understanding of their own culture

Constraints¶

Target Learners¶

• Instructional design teams
• novice and professional designers working across cultures

Target Learning Goals¶

• Limiting cultural bias in design
• building the cultural and instructional context around the target audience

Affordances¶

• Culture Based Model Cbm

Claims¶

• Culture impacts many instructional design procedures, from needs assessment to project management [+W]

Related Strategies¶

• Use cultural informants from the target community to buffer against stereotyping and bias

Examples¶

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Key Sources¶

• Patricia A. Young. (2009). Instructional Design Frameworks and Intercultural Models. Information Science Reference, IGI Global. http://www.igi-global.com/reference