Deliver clear, simple, consistent early messaging to K-12 students and parents about college affordability, preparation, enrollment, and completion¶

Strategy · All strategies
Evidence · no claims cited

Description¶

The Guidebook identifies early messaging as a hallmark of College Promise programs: "One of the features of College Promise programs is the clear, simple, and consistent messaging to K–12 students and parents about college affordability, preparation, enrollment, and completion." Such messaging builds a college-going culture, reaches families who may not have considered postsecondary education, and can incorporate Guided Pathways information during secondary school outreach and counseling. Section III directs teams to develop a core program message and adapt it for multiple audiences.

Design Implications¶

Context¶

Requirements¶

• Develop a core program message and target it to key audiences

Constraints¶

• Examples from the field are based on data at time of publication and will not fully capture the evolving California College Promise landscape

Target Learners¶

• K-12 students and their families, especially first-generation and low-income populations

Target Learning Goals¶

• college awareness, affordability knowledge, preparation, and enrollment

Related Strategies¶

• Build a College Promise team spanning internal campus units and external cross-segment and cross-sector partners
• Integrate layered student support services across the transitions from middle and high school, into college, and through college

Examples¶

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Key Sources¶

• Rauner, Lundquist, & Smith. (2019). The College Promise Guidebook for California and Beyond. WestEd. https://californiacollegepromise.wested.org/guidebookresources/