Use newsflashes—succinct email blasts announcing new research findings—to inform decision makers, stakeholders, and practitioners¶

Strategy · All strategies
Evidence · no claims cited

Description¶

The guide recommends the newsflash as a dissemination vehicle: "A successful newsflash—an email blast announcing new research findings—incorporates all of these elements." It is aimed at helping researchers "quickly and effectively inform decision makers, stakeholders, and practitioners through the use of newsflashes," replacing reliance on posting reports or sending press releases alone.

Design Implications¶

Context¶

Requirements¶

• A compelling story, engaging visuals, and a set of electronic tools, including email, video, and social media

Constraints¶

Target Learners¶

• decision makers
• stakeholders
• practitioners

Target Learning Goals¶

• informing audiences about new research findings

Related Strategies¶

• Increase the supply of high quality systematic reviews so decision makers have more useful evidence summaries
• Disseminate research to practitioners through knowledge brokers and accessible formats such as short videos and social media threads
• Dissemination planning and accurate, accessible data visualization
• Disseminate evidence on effective peer tutoring types to practitioners in further and higher education

Examples¶

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Key Sources¶

• Joanne Pfleiderer. (2013). First Impressions: Creating Newsflashes with Impact. Washington, DC: U.S. Department of Education, Institute of Education Sciences. https://www.mathematica.org/publications/first-impressions-creating-newsflashes-with-impact