Use marketing, outreach, and enrollment strategies tailored to adult learners' work and family demands¶

Strategy · All strategies
Evidence · no claims cited

Description¶

The brief recommends that states and institutions seeking to raise adult credential attainment deploy innovative marketing, outreach, and enrollment strategies designed around adult learners' competing responsibilities. It notes that "engaging these prospective students requires innovative marketing, outreach, and enrollment strategies because adult learners often have work and family demands" that traditional-age students do not balance.

Design Implications¶

Context¶

Requirements¶

• Messages, outreach, and enrollment processes must reflect adult learners' distinct priorities and time constraints

Constraints¶

• Aimed at students ages 25 to 64 rather than traditional-age entrants

Target Learners¶

• Adult learners ages 25 to 64
• Prospective students balancing work and family with education

Target Learning Goals¶

• Enrollment and reengagement in higher education programs
• Progress toward state college completion goals

Related Strategies¶

• Adult Promise Initiative State Grants
• Provide navigator support through enrollment and financial aid, plus continued support after enrollment

Examples¶

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Key Sources¶

• Lisbeth Goble, Ashley Hong, Veronica Severn. (2021). From Outreach to Enrollment: Strategies to Engage Adults in Education Beyond High School. Mathematica. https://www.mathematica.org/publications/from-outreach-to-enrollment-strategies-to-engage-adults-in-education-beyond-high-school