Particular mass media are characteristically connected with particular social situations of contact: television with the family, movies with peers, and comic books with being alone¶

Claim · All claims
Evidence · 1 study · qualitative r? · q2
Currency · newest study 1953 · not yet checked against its sources · not reviewed by a person

Subclaims¶

q2 i? There is a strong tendency for particular social situations of contact to be characteristic of particular media, with television connected with the family, movies with the peer situation, and comic books with the alone situation. → Audio-Visual Communication Review 1953

Evidence¶

Audio-Visual Communication Review 1953¶

Audio-Visual Communication Review. (1953). Audio-Visual Communication Review, 158. https://eric.ed.gov/

q2 · i? · qualitative · r?

Interview study of 79 third-generation Polish-Catholic upper-lower class public-school boys from kindergarten through sixth grade, reported in the digest's Results section as finding (a) on social situations of contact. The digest reports "a strong tendency for the particular situations to be characteristic of particular media".

"There is a strong tendency for the particular situations to be characteristic of particular media. Tele- vision is characteristically connected with the faanily, movies with the peer, and comic books with the alone situation."

Discussion¶

Related Claims¶

• Preferred social situation of contact shifts with grade level: younger children prefer family situations, fourth graders prefer being alone, and sixth graders prefer peers — related
• Medium preference also shifts by grade, and comic books drop out because their appeal cannot outweigh the appeal of movies and television — related
• Studying the relation of content to audience demographic attributes does not adequately explain spectator response; social situation of contact is a significant factor — a broader claim this one bears on
• The normal child is a moderate reader who uses comics as a means of (digest text breaks off) — related