Studying the relation of content to audience demographic attributes does not adequately explain spectator response; social situation of contact is a significant factor¶

Claim · All claims
Evidence · 1 study · qualitative r? · q2
Currency · newest study 1953 · not yet checked against its sources · not reviewed by a person

Subclaims¶

q2 i? The study of the relation of content to demographic attributes of the audience (age, sex, education, etc.) does not adequately explain why the spectator responds as he does; the social situation of contact is a significant factor in experiencing mass communications. → Audio-Visual Communication Review 1953

Evidence¶

Audio-Visual Communication Review 1953¶

Audio-Visual Communication Review. (1953). Audio-Visual Communication Review, 158. https://eric.ed.gov/

q2 · i? · qualitative · r?

The digest's General Conclusions section for the Freadson interview study. The conclusion is explicitly scoped "at least in the case of the audience studied", a limited, non-representative audience of boys.

"the study of the relation of content to the demographic attributes of the audience (age, sex, education, etc.) does not adequately explain why the spectator responds as he does. It is clear that at least in the case of the audi- ence studied, the social situation of contact is a significant factor involved in experiencing mass eommunications."

Discussion¶

Related Claims¶

• CA dimensions add only small explained variance beyond demographics and game play factors — related
• Particular mass media are characteristically connected with particular social situations of contact: television with the family, movies with peers, and comic books with being alone — a narrower finding that bears on this claim
• Medium preference also shifts by grade, and comic books drop out because their appeal cannot outweigh the appeal of movies and television — related