Medium preference also shifts by grade, and comic books drop out because their appeal cannot outweigh the appeal of movies and television¶

Claim · All claims
Evidence · 1 study · qualitative r? · q2
Currency · newest study 1953 · not yet checked against its sources · not reviewed by a person

Subclaims¶

q2 i? Kindergarten, second and fourth grade children tend to prefer television and sixth grade children tend to prefer movies; comics drop out because they lack the appeal of movies and TV even though they are contacted in a preferred situation. → Audio-Visual Communication Review 1953

Evidence¶

Audio-Visual Communication Review 1953¶

Audio-Visual Communication Review. (1953). Audio-Visual Communication Review, 158. https://eric.ed.gov/

q2 · i? · qualitative · r?

Reported in the digest as finding (c), Medium Preference, from the interview study of the same boys. The digest attributes comics' decline to "the relative lack of appeal" of comics compared with movies and TV, not to situation of contact.

"Kindergarten, second and fourth grade children tend to prefer television, and sixth grade children tend to prefer movies. Comics drop out, apparently they lack the appeal of movies and TV, and the fact that they might be contacted in a preferred situation (alone) cannot overweigh the relative lack of appeal."

Discussion¶

Related Claims¶

• Preferred social situation of contact shifts with grade level: younger children prefer family situations, fourth graders prefer being alone, and sixth graders prefer peers — related
• Particular mass media are characteristically connected with particular social situations of contact: television with the family, movies with peers, and comic books with being alone — related
• Studying the relation of content to audience demographic attributes does not adequately explain spectator response; social situation of contact is a significant factor — related