The newsflash format: a succinct email announcement suited to tablets and smartphones¶

Element · All elements
Evidence · no claims cited

Description¶

The newsflash is a succinct email-blast format announcing new research findings that incorporates a compelling story, engaging visuals, and electronic tools. The guide notes that "The succinct newsflash format is also perfect for smaller devices like tablets and smart phones, which are becoming increasingly important for delivering information."

Design Implications¶

Context¶

Requirements¶

• Incorporates a compelling story, engaging visuals, and electronic tools including email, video, and social media

Constraints¶

Target Learners¶

• decision makers
• stakeholders
• practitioners

Target Learning Goals¶

• rapid awareness of new research findings

Related Elements¶

Examples¶

• Use newsflashes—succinct email blasts announcing new research findings—to inform decision makers, stakeholders, and practitioners

Key Sources¶

• Joanne Pfleiderer. (2013). First Impressions: Creating Newsflashes with Impact. Washington, DC: U.S. Department of Education, Institute of Education Sciences. https://www.mathematica.org/publications/first-impressions-creating-newsflashes-with-impact