Effort expectancy and facilitating conditions negatively predict behavioral intention, contradicting conventional UTAUT assumptions in studio-based creative education¶

Claim · All claims
Evidence · 1 study · associational r1 · q3
Currency · newest study 2026 · not yet checked against its sources · not reviewed by a person

Subclaims¶

q3 i? Effort expectancy (β = −0.317, p = 0.038) and facilitating conditions (β = −0.200, p = 0.028) showed significant negative associations with behavioral intention, contradicting H2 and H4a. → Liu Y 2026

Evidence¶

Liu Y 2026¶

Liu Y, Meng M and Zhang Y (2026) The competence paradox: negotiating ease, risk, and creative identity in text-to-image generative AI use among art and design students. Front. Psychol. 17:1858187. https://doi.org/10.3389/fpsyg.2026.1858187

q3 · i? · associational · r1

Latent-variable SEM of the 400-student survey. The article reports these negative paths as contradicting H2 and H4a and says the results "are consistent with the concern raised in Study 1 that operational ease and available support may not necessarily lead to deeper engagement".

"Contrary to conventional UTAUT assumptions, EE (β =− 0.317, SE = 0.153, p = 0.038) and FC (β =− 0.200, SE= 0.091, p = 0.028) showed significant negative associations with BI."

Discussion¶

Related Claims¶

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