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One assignment, three GAI role implementations: tutor, teammate, and tool modifications

Design · All designs
Evidence · no claims cited

Description

The article presents a reusable assignment design pattern in which a single marketing assignment is modified for each GAI role. In a social media marketing assignment on viral campaigns, the tutor version uses a Socratic dialogue with GAI as an expert guide, the teammate version has students collaborate with GAI while maintaining a critical approach, and the tool version restricts GAI to data gathering and analysis while requiring independent recommendations. The pattern advances specific learning objectives within the role framework.

Design Implications

Context

Requirements

  • Instructors provide explicit instructions (system prompts) to the GAI chatbot for each role
  • Assignment instructions specify appropriate use cases for GAI

Constraints

  • The tool implementation requires that final analysis and recommendations be independently formulated by students

Target Learners

  • undergraduate marketing students

Learning Goals

  • theoretical understanding
  • collaborative problem-solving
  • independent analysis with AI support

Claims

Examples

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Key Sources

  • Narang, Unnati, Vishal Sachdev, and Ruichun Liu. (2025). When AI Wears Many Hats: The Role of Generative Artificial Intelligence in Marketing Education. Journal of Public Policy & Marketing. https://doi.org/10.1177/07439156251328237
Page metadata
Field Value
type design
id gai-role-modified-assignment-pattern
title One assignment, three GAI role implementations: tutor, teammate, and tool modifications
description The article presents a reusable assignment design pattern in which a single marketing assignment is modified for each GAI role.
status review
generated by process:settle-candidates on 2026-10-11
trust unverified — no one has confirmed this page's content
sources 1 — narang-2025

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