Website Motivational Analysis Checklist (WebMAC)

Element · All elements
Evidence · no claims cited

Description

WebMAC is described as "an instrument used for designing and assessing the motivational quality of World Wide Web sites". The digest says it builds on Keller's ARCS work, Taylor's Value-Added Model and research on relevance and information retrieval, and that it identifies 60 items categorized under four general characteristics: Engaging, Meaningful, Organized, and Enjoyable.

Design Implications

Context

Requirements

• The 60 items, categorized as Engaging, Meaningful, Organized, and Enjoyable
• A World Wide Web site to design or assess

Constraints

• The digest states WebMAC is still in development and testing

Target Learners

• Users of World Wide Web sites and Internet resources, as described in the digest

Target Learning Goals

• Designing and assessing the motivational quality of World Wide Web sites

Affordances

• Arcs Model
• Arcs Strategy Subcomponent Taxonomy

Claims

Related Elements

• Arcs Model

Examples

-

Key Sources

• Small, Ruth V. (1997). Motivation in Instructional Design. ERIC Digest. ERIC Clearinghouse on Information and Technology. https://eric.ed.gov/?id=ED409895

Page metadata

Field	Value
type	element
id	website-motivational-analysis-checklist-webmac
title	Website Motivational Analysis Checklist (WebMAC)
description	WebMAC is described as "an instrument used for designing and assessing the motivational quality of World Wide Web sites".
status	review
canonical	True
generated	by claude/unspecified on 2026-09-24
trust	unverified — no one has confirmed this page's content
sources	1 — small-1997

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