Maslow 2.0 Digital Needs Pyramid: a digital-transformation revision of Maslow's hierarchy in which each need level is classified by Web 2.0 tools¶

Theory · All theories
Evidence · 5 claims (5 for) · 1 study (1 qualitative), q2 · 0 of 1 report an effect size · 5 claims rest on one study

Description¶

The Maslow 2.0 Digital Needs Pyramid rethinks Maslow's five-level hierarchy of needs for the postmodern, digitally transformed world: the need names are unchanged but their satisfaction is renewed, and each pyramid step is classified by relevant Web 2.0 tools. The article states that "In this digital transformation, a new structure called 'Maslow 2.0 Digital Needs Pyramid' was created" and that "the steps of each pyramid of need are classified by the relevant Web 2.0 tools." The study uses this pyramid as its organizing framework, asking academics which Web 2.0 tool they prefer for each need level and testing the validity of that classification.

Design Implications¶

Context¶

Requirements¶

• The framework presupposes digital transformation contexts in which needs such as internet access and social media have become part of individuals' need perceptions.

Constraints¶

• The article notes no prior study had been developed on the validity of this classification and digital need steps before this one.

Target Learners¶

• academicians in higher education

Target Learning Objectives¶

• understanding how digital tools satisfy hierarchical human needs
• digital transformation in academic practice

Claims¶

• Academics Prefer Youtube Instagram Self Actualisation [+M]
• Academics Prefer Instagram Linkedin Esteem [+M]
• Academics Prefer Facebook Belonging Love [+M]
• Academics Prefer Gmail Google Drive Safety [+M]
• Academics Prefer Smartphones Pcs Physiological [+M]

Related Theories¶

Examples¶

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Key Sources¶

• YILDIZ, Ezgi Pelin. (2021). Academist Perceptions on the Use of Web 2.0 Tools Through Maslow's Needs Hierarchy: A Case Study. Education Quarterly Reviews, Vol.4, No.1, 173-188. https://doi.org/10.31014/aior.1993.04.01.185